Research on Influencing Mechanism of Fashion Brand Image Value Creation Based on Consumer Value Co-Creation and Experiential Value Perception Theory

The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Competition in the service industry is intense. To deliver value-added services, more companies are focusing on consumers as a powerful means of establishing firm performance through dialog, participation, and engagement. However, scant research has been conducted to examine whether customer value co-creation can boost brand equity, particularly among SMEs. To address these shortcomings in the ...

Research on the Business Model of E-commerce Platform based on Value Co-creation Theory

With the rapid development of social media and electronic commerce, the number of people using online shopping is increasing; this trend has promoted the emergence and development of social business. The value of social business is created by users and enterprises, so that value co-creation theory has great significance for the study of social business. In this paper, we analyze interactive pro...

Strategic Value Co-creation Model in Banking Industry of Iran

Abstract Value Co-creation as a concept has attracted many scholars' and managers' attention. This paper aims to develop a comprehensive model for value co-creation in banking industry in Iran. Identifying the dimensions and factors of organizational value co-creation and customer value co-creation is also in the second priority. These are followed by some guidelines and recommendations for va...

Brand Value Co-creation: towards a Multiple Stakeholder Perspective

Enterprise Value Creation and Value Sharing Based on Sustainable Growth

With the transformation of economic form from industrial economy into economy based on knowledge and the transformation of enterprise’s nature from “economic man” into “social-ecological-economic man”, enterprise’s sustainable growth becomes a more complex task. The objectives of the company should be derived by balancing the conflicting claims of the various 'stakeholders' in the firm, and max...